On-trade sales in Canada have climbed 4% higher than pre-pandemic levels, according to new data from CGA.

Sales of beers, wines and spirits have finally started to decline in the UK off-trade after bars were permitted to open their doors once again.

Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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