On-trade sales in Canada have climbed 4% higher than pre-pandemic levels, according to new data from CGA.

Sales of beers, wines and spirits have finally started to decline in the UK off-trade after bars were permitted to open their doors once again.

Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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